[Home] [Briefings & research] [Briefing papers] [Regulatory framework]

August 2004

The regulatory regime for food advertising to children in the UK is amongst the most stringent in Europe. It is made up of a mixture of statutory and self-regulatory codes.

The table below briefly outlines the regulatory framework governing children's advertising in the UK. All codes of advertising and marketing practice are reviewed regularly through a process of public consultation. This allows the regulations to adapt quickly to a changing environment.

The food and advertising industries understand the need for these codes and their level of compliance is exemplary. The level of complaints to regulatory bodies for food advertising to children remains low.

More on the regulatory framework

• Comparison chart for TV, Radio, and Non-broadcast media

More briefing papers

• Advertising to children
• The role of the advertising industry
• Advertising and diet
• International comparison on advertising food to children
• The Regulatory Framework for children's advertising
• What parents and adults think about advertising to children

website design

© Food Advertising Unit 2005   |   Disclaimer   |   Privacy   |   Credits