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Advertisers have a responsibility for the way they carry out their food advertising. FAU members take this responsibility seriously and abide by existing self-regulatory and statutory codes of advertising practice as well as commissioning research to determine the role of food advertising on food choice and consumption.

 The regulations are kept up-to-date in our changing environment through a process of public consultation and the FAU supports these reviews.

More on the role of the industry

• Media-literacy
• Proactive campaigns

More briefing papers

• Advertising to children
• Advertising and diet
• International comparison on advertising food to children
• The Regulatory Framework for children's advertising
• What parents and adults think about advertising to children

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