Ofcom has today published its research, which it conducted with parents and  children as part of its consultation to restrict food and drink television advertising to children. The aim of this research was to "actively seek public  opinion" at the same time as gathering responses from interested parties in its public consultation. The research was conducted during 20 April and 25 May 2006.

Overall, the report, which is robust in its methodology, offers a balanced and representative view of people’s opinions. Whist there is an ‘appetite’ for further regulation in this area, given people’s concerns, there is a recognition that TV advertising is only one influence and therefore action should be proportionate.

• Ofcom research - Regulating TV advertising of food and drink to children (October 2006).
• The FAU responds to the key report released today by Ofcom on TV food and soft drink advertising to children.

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