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The Advertising Association has a library which is open to non-members by appointment. If you wish to visit, for further information on advertising, or for further details on the publications listed below, please telephone 0207 7340 1100.
Relevant publications and further reading
Last Updated 19 September 2005
Advertising Education Forum (2000) Pan-European Study on Parental Perceptions of Influences in Children's Lives: AEF, Brussels.
Alverlind, E (2000) Speaker's Notes on Advertising to Children in Sweden: Swedish Advertising Association.
Bergler, R (1999) The Effects of Commercial Advertising on Children: Commercial Communications.
Carlson, L and Macklin, M C (Eds) (1999) Advertising to Children – Concepts and Controversies: SAGE Publications, California, London and New Delhi.
Consumers' Association and Incorporated Society of British Advertisers (2001) Commercial Activities in Schools - Best Practice Principles: Consumers' Association and ISBA.
Dickinson, R (1997) Television and Food Choice: University of Leicester & Ministry of Agriculture, Fisheries and Food.
Draughn, G (editor) (2005) Advertising Self-Regulation in Europe - An Analysis of Advertising Self-Regulatory Systems and Codes of Advertising Practice in Europe - Fourth Edition: European Advertising Standards Alliance, Brussels and Belgium.
Duffy, M (1998) The Influence of Advertising on the Pattern of Food Consumption in the UK - Working Paper No 9802: Manchester School of Management.
Duffy, M (1991) Advertising & the Demand for Food in the United Kingdom - Occasional Paper No 9102: Manchester School of Management.
Eagle, L et al (2002) The Children - Nutrition - Marketing Ethics Conundrum: Identifying the Issues: Massey University, Auckland and New Zealand.
Emond, B M (1994) A Study of the Influence of Advertising on Dietary Choices of Children - A Literature Review 1992/93 - Technical Bulletin No.99, MAFF No 12444: Chipping Campden.
European Audiovisual Observatory (2000) Regulation on Advertising Aimed at Children in EU-Member States and Some Neighbouring States. The Legal Framework: European Audiovisual Observatory, Strasbourg.
Ewing, M et al (1998) A Cross Category Analysis of Food Advertising Effects - Working Paper Series 9810: Curtin University of Technology.
Furnham, A (2005) Growing Up With Advertising: Social Affairs Unit.
Furnham, A (2000) Children & Advertising. The Allegations & Evidence: Social Affairs Unit.
Gard, M and Wright, J (2005) The Obesity Epidemic – Science, morality and ideology: Routledge, London and New York.
Goldstein, J (1999) Handbook of Research on Children and Advertising: Toy Industries of Europe.
Goldstein, J (1995) Children and Advertising in Scandinavia: Toy Manufacturers of Europe.
Goldstein, J (1994) Children and Advertising: Policy Implications of Scholarly Research: The Advertising Association.
Hackford, C and Palomba, M (Eds) (2004) Ad Law: Breaking the mould without breaking the rules: Institute of Practitioners in Advertising.
Hansen, F, Rasmussen J , Martensen A and Tufte B (Eds) (2002) Children – Consumption, Advertising and Media: Copenhagen Business School Press.
Jarlbro, G (2001) Children and Television Advertising. The Players, the Arguments and the Research During the Period 1994-2000: Konsumentverket, Sweden.
Large, M (2003) Set Free Childhood. Parents' Survival Guide to Coping with Computers and TV: Stroud, Gloucestershire: Hawthorn Press 2003.
Macklin, M C and Carlson, L (1999) Advertising To Children. Concepts and Controversies: Sage Publications.
McEwan, J (1993) A Study of the Influence of Advertising on the Dietary Choice of Children: Campden Food & Drink Research Association.
National Toy Council (1994) Advertising and Your Child. A Parent's Guide: National Toy Council.
Nickel, V (1991) EC Bans On Advertising. The Consequences: ZAW, Bonn, Germany.
Pugh,S (1999) Parents, Peers and Adverts- The Home Based Interplay of Influences on Adolescents' Dietary Habits and Attitudes: Ministry of Agriculture, Fisheries & Food.
Orange, T and O’Flynn (2005) The Media Diet for Kids: Hay House Australia, Canada, Hong Kong, South Africa, United Kingdom and the United States.
Smith,G (editor) (1997) Children's Food - Marketing and Innovation: Blackie Academic & Professional.
Stratton, P (1994) Influences on Childrens Diet: The Psychology Business, Leeds.
Tufte, B (1999) TV Advertising To Children: Publisher Unknown.
Urbick,B (2000) About Kids: Food and Beverages: Leatherhead Publishing.
Welsh Consumer Council (2002) TV Advertising Aimed at Kids: Welsh Consumer Council.
World Federation of Advertisers (2002) The Freedom of Information for Children (FIC) Response to the Consumer Committee of DG Sanco Regarding the Report on "Commercial Practices Aimed at Children": World Federation of Advertisers.
World Health Organisation, Food and Agriculture Organisation (2003) Diet, Nutrition and The Prevention of Chronic Diseases - WHO Technical Report Series 916: WHO/FAU, Geneva.
Young, B (2002) Food Advertising, Food Choice and Obesity: A Survey of Existing Research: European Association of Communications Agencies & Advertising Education Forum, Brussels.
Young, B (1998) Emulation, Fears and Understanding: A Review of Recent Research on Children and Television Advertising: Independent Television Commission.
Young, B et al (1996) The Role of Television Advertising in Children's Food Choice: Ministry of Agriculture, Fisheries & Food.
Young, B (1990) Television Advertising and Children: Clarendon Press.
Information Centre
The Advertising Association Information Centre has details of research and publications as well as further reading. This section is of use to those who would like to gain a better understanding of the issues surrounding advertising to children and see the full text of FAU research and publications.
For further information:
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