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New Report demonstrates significant change in the nature and balance of food advertising
October 2007
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An Analysis of the Hastings Review: "The Effects of Food Promotion on Children"
by Prof. Stan Paliwoda and Ian Crawford.
On 25 September 2003 the Food Standards Agency published the Strathclyde University report on "The Effects of Food Promotion on Children".
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"Advertising and Food Choice in Children: A review of the literature"
by Brian Young (August 2003).
This latest review of the literature on advertising's role in determining children's food choices is an update of the 1996 Ministry of Agriculture, Fisheries and Food report carried out by Dr. Brian Young et. al. (see further reading page).
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"A review of the effectiveness of recent public information campaigns"
In mid-2002 the FAU commissioned Charles Gallichan, former Head of Advertising at the Health Education Authority (HEA) to consider which kinds of public policy advertising campaigns worked and which failed in order to ascertain how health promotion campaigns might be rendered most effective.
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"Comparing the perceptions of 'pester-factor' between Spain and Sweden (NOP Solutions)"
In 1999, research was commissioned to compare perceptions of this phenomenon in two different countries with two different experiences in order to establish whether the regulatory framework for advertising in each country had any effect on the perceived levels of 'pester-power'.
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"Children, Young People and the Changing Media Environment"
The FAU funded and co-sponsored the three-year, pan-European study 'Children, Young People and the Changing Media Environment', published on 18 March 1999.
"An Overview and Comparison of Rules Regulations and Policies affecting Advertising to Children in the Netherlands, UK, Spain and Sweden"
by Dr Almudena Gonzalez del Valle was published in June 1999. The study was conceived as a way of assisting the Commission in its policy deliberations about television advertising and children, in particular given the 2001 revision of the TV Without Frontiers Directive. It concludes that television advertising across Member States remains diverse and proposes policy tools for harmonisation.
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"Children's Categorisation of Food"
Undertaken by Professor Brian Young of Exeter University, published in July 1998. The project took 12 months to complete and involved nearly 800 children. It explored the dynamics of young people's mental classification of foods in three inter-linked stages, to assess the extent to which branded food advertising influences their perceptions. It concluded that children have a very good understanding of food which is not compromised by brand advertising, and that they can categorise foods.
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