|
Marketing food and health: a changing media landscape
 FAU TENTH ANNUAL CONFERENCE
The FAU’s Tenth Annual Conference, held in association with the FDF, looked at how the media landscape had evolved since the Government’s announcement to tighten the rules on the advertising and promotion of food and soft drink advertising to children in 2003. It also examined other key areas where partnership was crucial, including labelling, the role of education and changing consumer preferences.
Photographs:
FAU Conference 2006: Photo Gallery
Programme:
To download copes of the Speakers presentations and speeches, along with a report of the session by the FAU, please click on the relevant section below:
Meeting the challenges of Choosing Health 
Caroline Flint MP, Minister for Public Health - “Current Government thinking”
Melanie Leech, Director General, FDF - “Delivering on the industry’s commitments”
Food Advertising: the changing media landscape inc. PANEL DISCUSSION
Andrew Brown, Chairman, CAP and BCAP - “Television advertising of food and drink: proposed new rules”
Christopher Graham, Director General, ASA - “Implementing the new rules on food and drink advertising”
Mark White, Executive Director of Sales, Five - “Potential impact of new rules on broadcasting”
Promoting healthy lifestyles: voluntary initiatives
Ben Clarke, Vice President & Area Director UK & Ireland, Kraft Foods - “GDA front-of-pack labelling”
Nick Bampton, Managing Director, Viacom Brand Solutions - “Promoting health and activity to children”
Paul Sacher, Research Director, the MEND Programme - “Overcoming inequalities of diet and lifestyle - the importance of education”
An insight into the consumer - PANEL DISCUSSION
Chris Holmes, Obesity Social Marketing Lead, DH
Paul Sacher, Research Director, the MEND Programme
Dr Pat Spungin, Founder, Raising Kids
Louise Boitoult, Business Insight Director, AC Nielsen
Conference documents
Further information
Please contact Suzanne Edmond, Public Affairs Manager on 020 7340 1100 or suzanne.edmond@fau.org.uk.
|
