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Chris Holmes, Obesity Social Marketing Lead, DH
Chris Holmes stated that his role was to build a willingness to make changes and to ensure support was available for individuals, but not to act in areas where individuals were not responsible. Holmes added that there were ongoing problems with co-ordination internally within the Government and with external organisations, although he had been receiving constructive and positive feedback from many stakeholders on the draft strategy......... Full report (pdf)
Paul Sacher, Research Director, the MEND Programme
Sacher provided an overview of the MEND programme, which was designed to educate and inform children and parents to moderate foods eaten and consider portion sizes, although it did not suggest banning anything and took into account the issues of children’s fussy eating. Sacher emphasised that any programme needed to address the population as a whole but target ‘at risk’ groups......... Full report (pdf)
Dr Pat Spungin, Founder, Raising Kids
Dr Spungin presented the results of Raising Kids research on parental perceptions on the following issues:
- attitudes of parents regarding advertising to children;
- issues relating to food and eating; and
- issues about exercise.
The research found that parents were ‘not happy’ about the transition from ‘not liking some advertising’ to ‘wanting a ban’ as ‘it was their business’ to moderate the effects of advertising on their children......... Full report (pdf)
- Download presentation (available shortly).
Louise Boitoult, Business Insight Director, AC Nielsen
Louise Boiltoult presented the results of consumer research into attitudes on healthy diets. Overall, the research showed that young people were more concerned with vitality and living, whereas older people were more interested in avoiding diseases and prolonging their lives. Boiltoult concluded by describing the credit / debit society in which we live and people’s tendency to indulge themselves after being ‘healthy’. People now wanted their products to be convenient, value for money, healthy, tasty and environmentally friendly at the same time......... Full report (pdf)
PANEL DISCUSSION “An insight into the consumer”
It was put to the panel that there was a need to move away from the polarised state of the current debate and asked if the DH had been working with other parties in order to build consensus for its 10-year plan.… Chris Holmes mentioned that the main problem causing decreasing activity levels was not a loss of interest in organised traditional sport but instead a decline in activities such as walking and ‘free-play’ amongst children under 11......... Full report (pdf)
Meeting the challenges of Choosing health
Food Advertising: the changing media landscape
Promoting healthy lifestyles: voluntary initiatives
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