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There continues to be considerable debate about the role of advertising in relation to public health and in particular the impact of food advertising on the diet and health of children. The Public White Paper, published November 2004, prioritised the introduction of new restrictions on food and soft drink advertising, particularly to children, as a way of tackling childhood obesity. It called for significant changes to the rules governing broadcast and non-broadcast food and drink advertising and promotion, and an assessment of the changes in early 2007 with a possible view to introducing statutory controls. Further information |
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