2 October 2006

Food Advertising Unit

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The FAU calls for a focus on education above legislation

The FAU today called on politicians to focus their efforts on education above further legislation. It welcomed Cameron’s calls yesterday for us all to take responsibility as government, industry and, most importantly, individuals and parents.

Suzanne Edmond, Public Affairs Manager at the FAU, said:

"We need positive messages aimed at encouraging behavioural change in children and families in the UK."

"We should be focusing on education rather than burdensome legislation."

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Notes to editors

The Food Advertising Unit (FAU), which operates under the auspices of the UK Advertising Association, is a centre for information, communication and research in the area of food advertising, particularly television advertising, to children. FAU membership represents multi-national food companies, advertising agencies and the media.
‘Package 4’ was submitted to Ofcom on 30 June 2006. It was signed by the members of the coalition: Andrew Brown, Director General of the Advertising Association (AA), Malcolm Earnshaw, Director General – ISBA, Melanie Leech, Director General - Food and Drink Federation (FDF), Jeremy Preston, Director - Food Advertising Unit and Hamish Pringle, Director General - Institute of Practitioners in Advertising (IPA). http://www.fau.org.uk/Package_4__final_.pdf

For further information

Please contact Suzanne Edmond on 07736 729 422 or Sue Eustace on 020 7340 1100

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