FAU on the FSA’s Nutrient Profiling Model Consultation

Responding to the Food Standards Agency consultation on Nutrient Profiling Jeremy Preston, Director of the FAU said

“The advertising industry has been actively engaged in reviewing the advertising codes to reflect consumer concerns and will be participating in discussions with Ofcom.”

“We will be considering the FSA’s proposals accordingly, but it is important that any restrictions based on this model are proportionate to ensure a balance between business needs and consumer protection.”

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Notes to editors

1. The Food Advertising Unit (FAU), based in the offices of the UK Advertising Association is a centre for information, communication and research in the area of food advertising, particularly television advertising to children. The FAU represents media, manufacturers and agencies with an interest in food advertising.

For further information

Contact Suzanne Edmond on 020 7828 2771.

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