Food Advertising Unit Statement on Food Standards Agency report into the effects of food promotion on children

The Food Advertising Unit (FAU), a centre for information, communication and research in the area of food advertising to children, has not yet had the opportunity to review closely the findings of the Food Standards Agency (FSA) report into the promotion of food to children, released today.

The food, drink and advertising businesses agree with Professor Hastings that the issue is very complex and this report needs professional consideration and measured response.

This is necessary because these industries wish to continue a constructive dialogue with the FSA and contribute to finding workable solutions.

There is a strict statutory Code of Practice on TV advertising to children, which the advertising industry supports. It states that ads should not encourage children to eat or drink frequently throughout the day, condone excessive consumption, or suggest that confectionery or snacks should replace balanced meals.

The issue of obesity in children is a complex one and there are many contributing influences. However, the FSA report appears to focus only on the promotion and advertising of food products on television and makes no comparative reference to other important factors such as the influence of parents on eating habits, the importance of sibling and peer group pressure, or the effect of reduced exercise.

Jeremy Preston, Director of the Food Advertising Unit comments “Increasing levels of overweight and obesity among the population are a result of an imbalance in energy intake

and expenditure and is affected by a range of important lifestyle factors, advertising being

at best a minor influence. The problem needs a solution that is practical, relevant and sustainable and not just a quick fix. The advertising industry wants to be part of that solution and will be making informed recommendations when the FSA report has been fully reviewed.”

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Notes to editors

The Food Advertising Unit (FAU), based in the offices of the UK Advertising Association is a centre for information, communication and research in the area of food advertising, particularly television advertising to children. In addition to the commission and publication of research, the FAU holds an annual conference and is an active participant in the debate surrounding children and commercialism. The FAU has also produced and widely distributed its ParentPower booklets, which are designed to help parents consider the commercial nature of the modern world, and how best to introduce their children to it.

For further information

Contact Suzanne Edmond on 020 7828 2771.

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