[Home] [News & media] [News releases] [23 November 2006]

The FAU calls on Which? to take a more constructive approach

The FAU today responded to the latest attack on the advertising industry by the campaigning group, Which?

The Government has welcomed Ofcom’s announcement last week, as in its view they have taken a proportionate approach. However, Which? continues to put pressure of the Government to impose disproportionate food and soft drink advertising restrictions across all media.

Sue Eustace, Director from Public Affairs, said

“The issue of obesity is extremely important and the industry remains committed to playing its part.  However, the solution requires a partnership approach rather than continuous counterproductive battles in the media.

“The new advertising rules will be binding on the industry and not ‘voluntary’, as many of the campaigning groups continue to claim.”

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Notes to editors

1. The Food Advertising Unit (FAU), which operates under the auspices of the UK Advertising Association, is a centre for information, communication and research in the area of food advertising, particularly television advertising, to children. The FAU’s membership represents multinational food companies, advertising agencies and the media.
2. The Which? report on Food Fables can be downloaded from its website: http://www.which.co.uk/files/application/pdf/FoodFables%20231106-445-100487.pdf.

For further information

Please contact Suzanne Edmond on 020 7340 1100 or 07736 729422

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