Fourth Annual Conference: "TV advertising and children: ethics and public policy"

It was agreed to return to a political theme and to offer an international perspective for the FAU's fourth annual conference: "TV advertising and children: ethics and public policy". It allowed industry to defend its case publicly against the official Swedish position "that advertising towards children should be banned" expressed and represented by the Swedish Consumer Ombudsman, Axel Edling, as well as various UK consumer associations. Substantial press coverage followed with several key industry interviews.

Speakers

Axel Edling, Consumer Ombudsman, Sweden; Martin Bowley, Director of Sales, Carlton TV; Bryan J. Ellis, Deputy General Manager, Hasbro Europe; Lucy McCarraher, Parenting Education & Support Forum; Simon Bullimore, former President of ISBA and Managing Director of Mars Confectionery UK; Anders Stenlund, Swedish Industries Association, Sweden; Catherine Grelier Lenain, Legal Adviser at the Bureau de Vérification de la Publicité; and Eddie Abadjis, General Manager, Mattel SA.

Titles and companies represented were correct at the time of the conferences.

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